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Canceled: Insights 2020: Veronica Ditting, The Gentlewoman/Studio Veronica Ditting

Courtesy Veronica Ditting

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Tickets & Info

Tickets & Info

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The Walker Art Center is taking every precaution for the safety and care of all visitors, staff, artists, and all around us. To proactively protect our community, the museum will be temporarily closed starting Saturday, March 14, 2020. Learn more.

Part of the Insights 2020 Design Lecture Series

The Gentlewoman is a fashion magazine dedicated to “women of style and purpose,” which could easily describe its superstar creative director, Veronica Ditting. The recipient of numerous awards, she combines a meticulous love of editorial design with a cool conceptualism that results in pure subversive elegance. Her London-based studio focuses on work for the art, fashion, and culture sectors with clients such as Tory Burch, Hermès, adidas, Miu Miu, IKEA, and the Stedelijk Museum, Amsterdam.

http://studioveronicaditting.com/

Copresented by the Walker Art Center and AIGA Minnesota.

This lecture will be webcast live and archived on walkerart.org. If you can’t make it here in person this year, consider having an Insights Viewing Party and send in your comments and questions for the speakers via Twitter (#InsightsDesign).

Program sponsor

<p>Program sponsor</p>

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Watch: Chobani's Leland Maschmeyer at Insights 2020
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Watch: Chobani's Leland Maschmeyer at Insights 2020

In this far-ranging talk, design expert Leland Maschmeyer lays out his vision for brand building as the practice of contemporary myth-making. Starting with humanity’s ability to create visual and conceptual meaning, Leland dives into a variety of primal “’patterns”—the seven deadly sins, the redemption arc, Batman—illustrating how these patterns show up again and again throughout human history, each time activated through new forms and methods. The lecture concludes with two case studies in transformative rebrand projects—Naturalist and Chobani—which strive to tap into these core patterns and leave a lasting impact not just on the respective companies and industries, but on our shared imagination as a whole.

Dates & Tickets

No dates are currently available for this event.