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Canceled: Insights 2020: Daniel DeSure, Commonwealth Projects/Total Luxury Spa

Courtesy Daniel DeSure.

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Tickets & Info

Tickets & Info

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Due to travel restrictions, this event has unfortunately been canceled. All ticket holders will be notified by email regarding exchanges or refunds. If you have specific questions or do not receive an email, please contact us at orders@walkerart.org or call the box office at 612.375.7600. The remaining Insights Design Lectures will take place as planned.

Part of the Insights 2020 Design Lecture Series

Can a juice bar rejuvenate bodies, minds, and communities? Can T-shirts create the future? With an emphasis on his local community and an expansive collaborative network, Daniel DeSure has created a multidisciplinary practice that skirts the worlds of art, fashion, design, and film. His many projects include founding the creative studio Commonwealth Projects, with clients such as Rimowa, Sonos, Nike, Olafur Eliasson, and Sundance, as well as Total Luxury Spa, a ridiculously hip fashion line dedicated to serving global community initiatives.

https://commonwealth-projects.com/
https://totalluxuryspa.com

Copresented by the Walker Art Center and AIGA Minnesota.

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In this far-ranging talk, design expert Leland Maschmeyer lays out his vision for brand building as the practice of contemporary myth-making. Starting with humanity’s ability to create visual and conceptual meaning, Leland dives into a variety of primal “’patterns”—the seven deadly sins, the redemption arc, Batman—illustrating how these patterns show up again and again throughout human history, each time activated through new forms and methods. The lecture concludes with two case studies in transformative rebrand projects—Naturalist and Chobani—which strive to tap into these core patterns and leave a lasting impact not just on the respective companies and industries, but on our shared imagination as a whole.

Dates & Tickets

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