CMYK vs. RGB After Hours Preview Party Celebrates Major New Exhibition Graphic Design: Now in Production

Minneapolis, October 1, 2011—Dress in your favorite process color and celebrate the opening of the Walker Art Center’s major new exhibition Graphic Design: Now in Production, from 9 pm–12 midnight on Friday, October 21, at Walker After Hours: CMYK vs. RGB. Tour the galleries and celebrate with cocktails and complimentary appetizers by Modern Events by D’Amico. Enjoy music, creative antics in the Star Tribune Foundation Art Lab, a graphic design-influenced button-making station, Party People Pictures, and more. Tickets are $35 ($25 Walker members) and are available at walkerart.org/tickets or 612.375.7600. New members receive one free party ticket (or other premium) for joining, while supplies last.

Featuring work produced since 2000 in the most vital sectors of communication design, Graphic Design: Now in Production explores design-driven magazines, newspapers, books, and posters as well as branding programs for corporations, subcultures, and nations. It also showcases a series of developments over the past decade, such as the entrepreneurial nature of designer-produced goods; the renaissance in digital typeface design; the storytelling potential of titling sequences for film and television; and the transformation of raw data into compelling information narratives.

Graphic Design: Now in Production is the largest museum exhibition on the subject since the Walker’s seminal 1989 exhibition Graphic Design in America: A Visual Language History, and the Cooper-Hewitt’s 1996 comprehensive survey, Mixing Messages: Graphic Design in Contemporary Culture.

Walker After Hours Preview Party: CMYK vs. RGB

Friday, October 21, 9 pm–12 midnight
$35 ($25 Walker members)
Tickets: 612.375.7600 or visit walkerart.org
New members receive a free party ticket (or other premiums) for joining.

Exhibition Preview:

Graphic Design: Now in Production

Target and Friedman Galleries
This major international exhibition explores how graphic design has broadened its reach dramatically over the past decade, expanding from a specialized profession to a widely deployed tool. With the rise of user-generated content and new creative software, people outside the field are mobilizing the techniques and processes of design to create and publish visual media. At the same time, designers are becoming producers: authors, publishers, instigators, and entrepreneurs employing their creative skills as makers of content and shapers of experiences.

Art Activities: Make Your Own Typeface and Button-Making Station

9:15–11:30 pm
Partygoers can create a custom typeface based on their own handwriting in the Star Tribune Foundation Art Lab and buttons based on process colors in the General Mills Hennepin Lounge.

Exhibition Quiz

Target and Friedman Galelries, 9:00 pm–midnight
Visitors who complete a short quiz about the work in Graphic Design: Now in Production will be entered in a drawing for two round-trip domestic tickets from Delta Air Lines, or a staycation at the W Minneapolis-The Foshay.

Performance: DJ duo Hi Fi/Lo Fi

Cargill Lounge, 9 pm–12 midnight
A Minneapolis favorite, the DJ duo of Hi-Fi/Lo-Fi spins a diverse mix of great party music—everything from Indie-Rock-Pop and Electro to bossa nova and hip-hop.

Party People Pictures

Cargill Lounge, 9 pm–12 midnight
Stop by the Party People Photo Booth to document your experience, then find your face on the wall. View all photos at flickr.com/groups/walkerafterhours.

Graphic Design: Now In Production is co-organized by the Walker Art Center, Minneapolis, and the Smithsonian Institution’s Cooper-Hewitt, National Design Museum, New York.

The Walker Art Center’s presentation is made possible by major support from Judy Dayton. Additional support is generously provided by the Bush Foundation as part of the Walker’s Expanding the Rules of Engagement with Artists and Audiences initiative, Deborah and John Christakos, Megan and James Dayton, the Mondriaan Foundation, Amsterdam, Rebecca C. and Robert Pohlad, and Harriet and Edson Spencer. Night School is made possible by the Margaret and Angus Wurtele Family Foundation. Media partner Mpls.St.Paul Magazine.