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0 — ∞

By Emmet Byrne

Back to Reader Part of Flat Files (Unused) — Do Not Delete — For Design Archives

We’re going to be posting selections from the Walker design archives in the coming months, starting here with one of my favorites: the exhibition catalogue for Zero to Infinity: Arte Povera 1962–1972. This book is from way back in 2001 and was designed by Linda Byrne. Below is a description of the project, followed by images of the book and related marketing materials.

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This catalogue documents an exhibition that examines the work of 14 Italian artists who explored a wide range of common materials to create extraordinary works. The term “arte povera,” literally “poor art,” has led to the use of cardboard and other “cheap” materials for other books on the subject. The challenge was to avoid this pattern, which we did by looking to the spirit of Italian design in the 1960s and its inventive use of materials. Drawing inspiration from the ten-year period bracketed by the exhibition, the book deploys a range of graphic devices without mimicking specific historical styles. The tactile nature of the artists works is referenced, for example, in the range of papers used throughout the book; each delineating a different section (essays, timeline, artworks, backmatter). The materiality of the book was enhanced by using several different papers to define particular sections and by flush trimming the book and not using a dust jacket. Large horizontal images were turned on edge to save space, which in turn enhanced the physicality of the book by shifting its orientation. Devices such as a shifting red bar that overprints the text and moves through the essays and timeline and the oversized endnotes numbers are details that enhance the graphic image of the book.